The backbone of a successful social media marketing plan is engagement. If your followers are not sharing your links, commenting on your posts or retweeting your message then you are not getting the word of mouth buzz needed to get your message to the masses. There are countless ways to help you motivate your social media network into action. Below are few suggestions to get the conversation started.
The simplest way to get people talking is to ask poignant questions that will illicit a genuine response. Vague questions will in turn garner vague replies, but if you ask a specific question people are more likely to relate and reply or comment on your posts.
Twitter is much more than a sounding board to share content with your followers. Respond, retweet, and reply to engage your followers in two way communication. When you retweet your followers they too take note and reciprocate.
Short videos are another great way to open the lines of communication. Whether you’re posting a video response to a tweet, sharing a viral video or creating content about a product your followers will appreciate the effort and often times will share the love by tweeting or reposting your video on their social media pages too.
Create a community where your fans and followers can feel at home. A sense of camaraderie built around a shared interest is a great way to grow awareness for your brand and promote involvement.
User generated reviews can also promote brand awareness while trumpeting your business. By monitoring these reviews you can help shape the conversation while also receiving valuable feedback about how to improve. You’ll also find out very bluntly where you are succeeding and failing from your customers point of view. Be sure to take the good with the bad and your business with grow as a result.
Fun incentives like contests and quizzes are another aspect of engagement that can grow your customer base significantly. Everyone loves to be to win. Often times entrants in a contest will share the post with their friends and family to improve their chances of winning. Whatever the case, by offering an incentive to join the conversation you are connecting with your followers in a fun and exciting way.
There are so many ways to create a link between your business and your followers. What types of things are you doing to engage your customers?
If it’s true why is the first thing
potential fans see is your Facebook “Wall”?
Instead Create a Custom Landing Page
Create a custom landing page with graphics
that will encourage your visitors to “Like” the page
before they start browsing.
Put into Action:
Update your default landing page under
“Manage Permissions” to direct towards your new page.
Write Effective Twitter Messages
Tips to make sure your Tweets are clear, concise, & professional
Spell Check: As a professional it is important that common misspellings and typos are NOT a part of your Tweets
Slow it Down: Don’t rush to sendoff — take your time, think about your message, then type it out
Abbreviate Sparingly: Personal use is a different case, but when Tweeting for a business purpose try to avoid too much abbreviated lingo
*Via Helpful Hint:
Open a Word Document to write a first draft of your Tweet. Here, you can use the spell check feature AND the word count tool.